bands buy records
This is Soho, April 2018
Brand positioning and content-led digital partnership celebrating independent music businesses ahead of Record Store Day 2018 for This Is Soho on Loud And Quiet platforms.
Loud And Quiet is a respected, well-read independent music magazine, rarely collaborating commercially - their features are authentic and received credibly.
I negotiated a package of three Bands Buy Records videos and supporting promotion, managed the partnership and liaised with the record stores to ensure successful collaborative results.
Artists were chosen collaboratively to compliment the individual record store’s values and offerings.
challenge
Support the local, independent record stores and mark the Record Store Day occasion, avoiding conflicting on street or in-store activation and on the day attendance.
results
Brand exposure and credible music industry alignment for This Is Soho
Authentic, content led assets which showcased retailers in an interesting and relatable way that wasn’t overtly sales focused
Provided shareable, ownable content for the record stores
Evergreen content for brand digital channels